When we think about skincare, we often focus on our face, hands, or legs — but what about the vulva? This delicate area deserves just as much love and attention, yet it’s often overlooked or over-treated. With so many products on the market, it’s easy to get confused about what’s safe and what’s simply too much.
Let’s talk about how to care for your vulva with respect, simplicity, and science.
What Is the Vulva?
The vulva includes the external parts of the female genitalia — the labia majora, labia minora, clitoral hood, and the entrance to the vagina. It’s important to remember that the vagina is internal and self-cleaning, while the vulva benefits from gentle external care.
Less Is More: Keep It Simple
The skin of the vulva is highly sensitive, so the golden rule is: avoid over-washing, harsh scrubs, or scented products. These can upset the natural pH balance and lead to irritation, dryness, or infections.
Basic Vulva Skincare Routine:
- Cleanse gently with warm water or a fragrance-free, pH-balanced cleanser made for intimate areas.
- Pat dry with a soft towel (never rub).
- Moisturise if the skin feels dry, especially during cold weather, after shaving, or post-menstruation. Look for products with soothing ingredients like we have in our products, such as mugwort leaf oil, magnolia oil, watermelon extract etc.
What to Avoid
- Scented soaps, bubble baths, or wipes
- Douching (this can disrupt your vaginal microbiome)
- Tight synthetic underwear that doesn’t breathe
- Harsh exfoliants or loofahs
Your vulva does not need to smell like flowers or feel squeaky clean. A natural, neutral scent is completely normal and healthy.
Natural Oils & Ingredients to Try
If you prefer natural, plant-powered skincare, here are some vulva-friendly ingredients featured in our formula (always patch test before full use!):
🍉 Watermelon Extract
Rich in antioxidants and amino acids, this refreshing fruit extract helps hydrate, soothe, and protect the skin — especially useful after shaving or during warmer weather.
🌱 Mugwort Leaf Oil
Known for its calming and anti-inflammatory properties, mugwort helps reduce redness and irritation, making it ideal for sensitive, easily-reactive skin.
🌸 Magnolia Oil
This gentle botanical oil supports skin clarity and calmness while helping maintain a healthy balance in your intimate area.
🌼 Clove Oil
Used in small amounts, clove oil offers natural antibacterial properties that support overall skin health and freshness.
🌿 Angelica Extract
Traditionally used in herbal skincare, angelica is soothing and helps maintain moisture — perfect for delicate vulva skin in dry or irritated conditions.
Should You Use Vulva Skincare Products?
There’s a growing market for vulva serums, masks, and oils. While some can be helpful for specific concerns like dryness or irritation, you don’t need a dozen products to stay healthy.
Choose clean, minimal-ingredient products made for sensitive skin. If you’re experiencing persistent itching, odor, or discomfort, it’s best to consult a healthcare professional rather than self-diagnosing.
Shaving or Waxing? Don’t Skip Aftercare
If you remove hair from your vulva area:
- Use a clean, sharp razor or go to a professional waxer.
- Exfoliate gently beforehand (with a washcloth or mild scrub).
- Apply a soothing, fragrance-free moisturizer after.
- Avoid tight clothing for 24 hours to prevent ingrown hairs or irritation.
The Bottom Line
Vulva skincare isn’t about perfection — it’s about comfort, respect, and listening to your body. Like any part of your body, your vulva thrives with gentle, intentional care.
Your body is wise. Trust it. Care for it. And don’t let marketing make you feel like you need to fix something that’s already perfectly normal.